Jamie Fleming’s art is an inspired creative collaboration between UX (user experience) design strategy and photography. His initial experience with photography was that of documenting design process and product photography, genres restrictive and repetitive by nature. Through the exploration into the potential beyond the traditional use of a camera, he has been able to create a body of abstract works that simultaneously capture this collaboration of art and design.

The abstract visual reflects that of the design strategy from which it derived, consisting of creating objects/artefacts and collecting user insights on their possible uses. Much like the objects/artefacts, Fleming’s works are a visual stimulus to encourage creative conversation over what can be seen and taken from their abstract forms.

The forms are comprised of scenes from his local area of Hogganfield, in the North East of Glasgow. The works show Hogganfield’s unique combination of rural and urban landscapes in a new perspective, far removed from its typical portrayal.